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The ‘art onboard’ project is a first art initiative of its kind ever to be held in Lebanon and the Middle East. It is an outdoor exhibition of the original works of ALBA, AUB, LAU, UL & USEK students, reproduced and displayed on selected Promomedia advertising billboards, deployed in prime locations in central Beirut. Artworks selected by a Jury of experts were showcased on assigned billboards during the whole month of September 2015.

Objectives

The project seeks to:

  • Promote art in Lebanon by stimulating art initiatives, associating art to community development and consolidating the role of art in corporate citizenship activities.
  • Support promising Art students, providing exposure to new talents, encouraging art creativity, thus bringing fresh impulse to the local art scene; Finally.
  • Encourages interaction, since it establishes a creative dialogue between young people and their urban environment, while it contributes to the embellishment of the city.

The ‘art onboard’ contest

The Contest

The ‘art onboard’ contest was launched in all five universities in November 2014. A Contest Terms and Conditions detailed the registration procedure and student eligibility, deadlines; technical specifications and other requirements to ensure the proper implementation of the project.

The Jury

An eight-member Jury is composed by a representative from each participating university and Three independent jurors not affiliated to any of the listed academic institutions.

Mrs. Sandra Dagher
    Founding Member, Beirut Art Center (BAC)d Prize, Layal al Wazzan (LAU)

Mr. Ahmad Gharbieh
    Assistant Professor, Graphic Design Program, Department of Architecture and Design
    American University of Beirut (AUB)

Dr. Elsa Ghossoub Aramouni
    Assistant Professor
    Visual Arts Department, Institute of Fine Arts 2 (IBA 2)
    Lebanese University (UL)

Mr. Maroun  Kosseifi
    Head of Graphic Design and Advertising Department, Faculty of Fine and Applied Arts
    Holy Spirit University of Kaslik (USEK)

Dr. Isabelle de le Court
    Coordinator in History of Art, Lecturer
    Académie Libanaise des Beaux-Arts (ALBA), University of Balamand

Dr. Yasmine Nachabe Taan
    Chair, Department of Design, School of Architecture and Design
    Lebanese American University (LAU)

Ms. Odile Riachi
    Creative Director
    Leo Burnett Beirut

Dr. Nayla Tamraz
    Head of the Department of French Literature and the Master in Art criticism and Curating
    Saint Joseph University (USJ)

The Winners

Under the patronage of H.E. Mr. Raymond Araygi, Minister of Culture, the art onboard project was launched during a press conference held on Friday September 4, 2015.

Out of the 39 participants, 7 candidates gathered the votes of the Jury:

›  Sarah Fayad (ALBA)
›  Karol el Masri (AUB)
›  Krystel Saneh (ALBA)
›  Safa Sinno (AUB)
›  Hagop Vartabedian (IBA 2, UL)
›  Layal al Wazzan (LAU)
›  Jad Abou Zeki (LAU)

The event was concluded with the announcement of the ‘art onboard’ Contest 3 winners, awarded by Fondation Saradar as follows:

›  1st Prize, Sarah Fayad (ALBA)
›  2nd Prize, Hagop Vartabedian (IBA 2, UL)
›  3rd Prize, Layal al Wazzan (LAU)

Artworks billboard locations

The selected artworks were on display from the 4th to the 30th of September 2015, at the following locations: Achrafieh, Gemmayzeh, Burj el Ghazal, Sodeco Square center, Marfaa, Saifi, Dora, Saint-Georges, Verdun, Hamra, Down Town Beirut, Furn el Shebbak, Hazmieh.

The ‘art onboard’ Jury selection

The ‘art onboard’ Jury selected artworks

Photography

Sarah Fayad (21 years old) – 1st Prize
Ecole des Arts Décoratifs
Section Arts Graphiques et Publicité – Photographie
Master
Académie Libanaise des Beaux-Arts (ALBA) – Université de Balamand

 Painting on canvas

Hagop Vartabedian (28 years old) – 2nd Prize

Institut des Beaux-Arts (IBA) 2
Visual Arts Department
3rd year
Lebanese University

Silk Screen

Layal Al Wazzan (23 years old) – 3rd Prize
Department of Design

School of Architecture and Design
Senior Graduate
Lebanese American University (LAU)

Photography and scratchboard

Safa Sinno (19 years old)
Faculty of Engineering & Architecture
Architecture and Graphic Design
2nd year
American University of Beirut (AUB)

Digital illustration

 Krystel Saneh (20 years old)
Ecole des Arts Décoratifs
Section Arts Graphiques et Publicité – Illustration
3rd year
Académie Libanaise des Beaux-arts (ALBA) – Université de Balamand

“Modern Times” – Photography, watercolor and vectors

Karol El Masri (20 years old)
Faculty of Engineering & Architecture
Architecture and Graphic Design
3rd year
American University of Beirut (AUB)

Digital illustration

Jad Abou Zeki (21 years old)
Department of Design
School of Architecture and Design
Senior Graduate
Lebanese American University (LAU)

Jury Praise

‘Vestige’ – Illustration

Mohammad Houbou (21 years old)
Department of Design

School of Architecture and Design
Senior Graduate
Lebanese American University (LAU)

Partners

  • An Nahar
  • Chucri El Khoury & Partners Law Firm
  • Promomedia
  • Spearhead Marketing & Communication
  • World Environment Magazine & TV